WE ARE

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Thee Experiential & Culture Strategy StudioThe strength of your brand is in how deeply it lives in culture.

CULTUREMAKERS MIAMI ART BASEL

WE BUILD EXPERIENCES THAT MOVE CULTURE AND MARKETS! 

ABOUT US:

CultureMakers is an experiential and strategy studio for brands, institutions, and movements that want more than momentary buzz. We sit with your C-suite and stand with your community, translating big goals into living, breathing experiences that people actually want to show up for, talk about, and stay connected to long after the event ends.
Our work lives at the intersection of culture, commerce, and care. From sports and music to finance, tech, and social impact, we help partners show up in a way that feels true to the people they are trying to reach and still delivers on the numbers the business needs.

    20+ years of culture-first strategy and experience design
    Hundres of Thousands of attendees and community members engaged
    Millions of organic and paid impressions generated
    1 core goal: do work that the culture can claim as its own

We have spent years building and powering communities, hospitality experiences, tours, and campaigns that center Black and Brown audiences while welcoming everyone who respects the culture. That means fewer missteps, fewer “performative” moments, and more campaigns that feel like they belong to the people, not just the brand.

EXPERIENCE.

We bring over 20 years of building culture-first campaigns for global brands, startups, and institutions. From stadium stages to boardrooms, we know how to turn big ideas into measurable results.

SUPPORT.

You’re never just a project in our queue. We partner with you from strategy through execution, staying hands-on, responsive, and transparent at every step so you always know what’s happening and why.

TECHNOLOGIES.

We combine cutting-edge tools—AI, data analytics, and modern production tech—with human insight and creativity. The result: smarter campaigns, faster decisions, and experiences your audience actually feels.

EXPERIENTIAL MARKETING & LIVE EVENTS

We concept, design, and produce experiences that make your brand feel at home in culture: lounges, pop ups, tours, festivals, summits, and hospitality houses that people remember and repost.

BRAND AND CULTURE STRATEGY

We help you understand the communities you want to reach, shape the story you need to tell, and architect campaigns that align your KPIs with what will actually resonate.

COMMUNITY & MEMBERSHIP BUILDING

We build and grow ecosystems and networks, designing the structure, programming, and systems that keep your people engaged year-round.

CONTENT & STORYTELLING

We turn every moment into a story: creative direction, on-site capture, recaps, and content toolkits your brand, partners, and talent can keep using long after the event is over..

EVERY YEAR IS FULL OF CHALLENGING PROJECTS FOR OUR CLIENTS  

We believe in the power of culture-first ideas. When brands, institutions, and communities are built on clear strategy, real relationships, and simple human values, everybody wins. CultureMakers partners with teams that are ready to respect the culture, trust the process, and try new plays. Here’s a snapshot of how we help our clients show up in culture – and stay there.


20+

Years of experience

in culture, community & brand


1500+

Experiences produced

from pop-ups to multi-city tours


27+

Industry awards

we are proud of... and counting


150+

Branded carriers

From 2009 - 2025

MOVE CULTURE!

It’s time to show up in culture with intention, not guesswork – let’s design experiences and strategies your people actually feel.

"Culture isn’t a trend to tap into for a quarter, it’s the infrastructure your brand stands on. If people don’t feel you, they won’t fund you, follow you, or forgive you.”

Mr Rashaad Lambert

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Mr. Rashaad Lambert

Principal

Lana Adams

Lana Adams

Narrative Strategy & Digital Storytelling

Chill Moody

Chill Moody

Music Strategy & Cultural Programming

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WE LOVE WORKING WITH BRANDS BASED ON POWERFUL AND MEANINGFUL VALUES.

Creative decisions don’t come out of thin air. The best ideas are rooted in lived experience, shared values, and the real stories inside your company and community. When we build with you, we’re listening to your people, your history, and the audiences you want to serve next. Our job is to study your world and design an original solution that feels true to you and magnetic to them.
Be of the culture. Build with CultureMakers.
If you feel it’s time to show up differently, talk to us. We’ll examine your brand, your goals, and your community, then bring you fresh, effective, and culturally grounded ideas.

NOTES FROM THE CULTURE, STRATEGY, AND EXPERIENCE TRENCHES. 

We believe this industry actually can do better when ideas are intentional and brand values are treated like non-negotiables, not buzzwords. In this blog, we break down real projects, lessons, and results from our work with brands of all sizes – from emerging creatives to household names.

October 31 , 2024

WHY CULTURE IS A STRATEGY, NOT A LINE ITEM

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A breakdown of how brands win when they treat culture as infrastructure, not “diversity content” or a seasonal campaign theme ...

December 12 , 2024

DESIGNING EXPERIENCES THAT FEEL LIKE HOME

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Five principles we use to make sure events feel familiar, safe, and exciting for the communities we serve while still delivering business results...

June 19th , 2024

FROM MOMENTS TO MOVEMENTS: BUILDING COMMUNITY AROUND YOUR BRAND

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What we learned helping turn one-off events into long-term communities, and how any brand can start laying that foundation...

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Instagram

instagram.com/culturemakersinc

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